Online Webinar | The Fashion Revolution: Is e-commerce changing the fashion industry?

Are you looking to pursue a successful career in the fashion industry? Our MSc International Fashion Marketing part-time course is just for you!

In the evening of 24^th September 2020, Course Director, Dr. Delia Vazquez will e-meet you and discuss her main research interest, the online fashion selling environment.

9月24日（周四）晚，曼彻斯特大学国际时尚营销硕士课程主任Delia Vazquez博士将与您在线“面对面”，与您探讨她有关于在线时尚销售环境的最新研究成果。

In recent months we have seen a shift from high street shopping to online sales. Earlier this year, Shanghai Fashion Week was transformed into a fully virtual seven-day experience featuring shows from 151 brands and live streamed via major ecommerce apps. With other major fashion week’s following suit, is this going to be the ‘new normal’ in the fashion industry?

近几个月，高街品牌逐渐转向线上销售。今年早些时间，上海时装周转型为七天的虚拟体验，151个品牌通过直播的方式完成时装秀。其他主流时装周也跟风效仿，这将是时尚界的“新常态”吗？在不断变化的时尚革命大背景下，零售商、设计师、品牌正在面临怎么的机遇和挑战？

Join Dr. Delia Vazquez to hear her thoughts and expertise on the changing fashion revolution and the challenges and opportunities fashion retailers, designers and brands now face.

主讲嘉宾

主讲嘉宾：Delia Vazquez 博士

Delia Vazquez博士是材料学院时尚营销高级讲师，曾经在Co-operative集团拥有丰富的买手/市场推广经验，产品覆盖肥皂粉、家居产品及服装。2001年至2017年间，她曾是国际时尚零售硕士课程的创立者及课程主任。2015年，她再次成功发起国际时尚营销硕士课程。Vazquez博士目前是材料学院的零售课程和就业能力力主任，正在研究的课题包括时尚在线销售环境与数字营销。 Dr. Delia Vazquez is Senior Lecturer in Retail Marketing in the School of Materials. She has extensive commercial experience as a Buyer/ Marketeer for the Co-operative Group. Buying and Marketing duties covered diverse areas such as Soap Powders, Household Products and Clothing. She was Programme Director and Founder of the International Fashion Retailing MSc from 2001 to 2017. She also successfully launched the International Fashion Marketing MSc in 2015. She is currently Retail Subject Lead and Employability Lead in the School of Materials. Her current research interests include the Fashion Online Selling Environment and Digital Marketing.

活动详情:

活动时间: 19:00-19:30，2020年9月24日，周四

网址链接：报名成功后将另行通知

报名参加

About MSc International Fashion Marketing

MSc International Fashion Marketing is a blended-learning programme. The course is delivered online using web-enabled technology systems. There are also valuable opportunities to network face-to-face and experience fashion shows in major fashion capital cities across the world.

This course will equip you with the skills and knowledge that allows you pursue a successful career in the fashion industry. Core units provide a solid grounding in fashion marketing from the perspective of the retail brand, the consumer and broader society.

曼彻斯特大学国际时尚营销硕士项目拥有世界前沿的授课方式——在线学习与全球学术访问相结合，通过参访例如上海、巴黎、米兰、迪拜等世界时尚之都，“身临其境”地学习时尚品牌的国际化战略、渠道、和营销，为您建立及发展行业网络、拓展全球视野，成为该领域独具眼光的专业化人才。

曼彻斯特大学国际时尚营销在职硕士课程 2021年2月班已全面开放申请！不需要时尚设计背景，所有对时尚行业感兴趣的职场人士或商科本科毕业生，均可申请。成功申请即可享有四期免息分期付款，现在申请即可享受10%学费优惠

更多课程详情，请咨询曼彻斯特大学中国中心:

电邮：master@uom.ac.cn

官网：http://uom.ac.cn/programmes/IFM